Sian Zeng designs storytelling wallpapers
Born in China, Sian Zeng spent her formative years in Hungary, eventually moving to the UK. She trained in art while living in all three countries, which has shaped her uniquely international style and technique. A graduate of Central Saint Martins, Sian turned to wallpaper designing because it united her love for painting, drawing and the printed medium.
Forever fascinated by storytelling, our wallpaper collections are beautifully handpainted and interactive to encourage people to act out their own stories at home. Creating and designing from her London studio, Sian explores the possibilities of cutting-edge technologies alongside traditional techniques to create an exciting, storybook collection of wallpapers and wall decorations.


Who we are
Award-winning. Sian was crowned the Grand Prize Winner at the 2019 Etsy Global Design Awards for the playfulness and innovation of our winning piece; our Magnetic Dino Wallpaper. Prior to this title, Sian won the Elle Decoration Young Talent of the Year Award in 2010 and the Maison et Objet Les Découvertes Prize in 2015, which featured on French national television. Since opening our doors, our wallpaper has been featured in Elle Decoration, The Sunday Times and Architectural Digest.
Story-telling. It’s what brings people together, and it’s what brings our designs to life. Inspired by fairytales and the natural world, our wallpaper and interior designs captivate people with their fun and enchanting narratives. Sian’s own mixed cultural heritage is reflected in each and every design, all with the intention of helping you bring art, nature and imagination into your home.
Authenticity. It’s what drives our purpose. From sweeping landscapes to the leaf of a tree, everything you see is original artwork, reproduced in the most authentic way to preserve every detail. We are not rushed by trends or deadlines, meaning each and every design is only launched when at its best.
Photo: Jo Crawford